Who would be the audience for your media product?
Where they would shop -
Possibly Voodoo, Haze and Insanity.
Probably online mainly (band merchandise)
What music they would listen to -
All sub-genres of rock music (eg. classic, alternative, metal)
Bands with female members
Favourite programmes -
American Horror Story
Playing an instrument
Playing in a band /gigging
They would probably be the kind of person who is really into music, not just the listening side but getting involved themselves. They would probably have a favourite band who they would obsess over. They would go to as many concerts and festivals as possible.