What kind of media institution might distribute your media product and why?
I think that Bauer Media would be the kind of institution to publish my magazine because they publish a lot of magazines including 'Kerrang!'. My magazine is a similiar style to 'Kerrang!' so I think that if my magazine was made Bauer Media could be the one to publish it. My magazine would also widen the variety of magazines available from Bauer as under the ‘female magazines’ on their website there are no music magazines mentioned. It is similar enough to ‘Kerrang!’ that it would get high sales but has a different focus which offers something new. They also publish 'Mojo' and 'Q'.Bauer Media Group, who own Bauer Media, are Europe's largest privately owned publishing group. The group offer over 300 magazines in 15 countries and websites, radio stations and television stations. On the website they say that they 'connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want'. They also claim to have a wide portfolio of influential brands giving them an advantage over competitors. Their magazine heritage streches back to 1953 with the launch of 'Angling Times'. In 1990 their radio business was started by 'Kiss FM' (now Kiss 100).As well as publishing music magazines they also offer women's magazines such as 'Grazia' and 'Closer', men's magazine's such as 'Zoo' and 'FHM' to magazines on fishing, golf and cars.